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One year ago today, Charlie Kirk was shot and killed while speaking on a college campus in Utah. Tomorrow marks 25 years since September 11th. Two very different events, two very different eras — and the same thing happened inside millions of people who were nowhere near either one: the chest tightened, the sleep went, the focus disappeared, and for a lot of folks it never fully came back.
This isn't a post about who did it, why, or what the politics are. It's about what happens inside you when the world shakes — and how to cope with traumatic news without pretending it didn't happen.
Why Bad News Hits You Even When You Weren't There
Here's the part almost nobody tells you: the screen is the exposure.
Your brain doesn't distinguish between a threat happening to you and a threat happening on your phone. The amygdala — your brain's built-in smoke detector — doesn't ask "is this my city?" or "do I actually need to worry about this?" It just sees danger and pulls the alarm. Heart rate spikes, stress hormones flood your system, digestion shuts down, sleep gets disrupted, and your thinking narrows from "what are the possibilities?" to pure survival mode.
The truth is, most of us were never actually in danger — not during COVID, not on 9/11, not during any national tragedy that played out on our screens. But our nervous system doesn't know that. It reacts as if we were standing right there. And for a lot of people, that reaction has been quietly replaying every single anniversary for 25 years.
The Four Trauma Responses: Fight, Flight, Freeze, and Fawn
When a traumatic headline lands, most people fall into one of four patterns:
Fight looks like rage-posting — striking out at something because there's nowhere else to put the anger.
Flight looks like doomscrolling — searching for an exit that doesn't exist, scrolling and scrolling while looking for relief that never comes.
Freeze looks like staring at the screen until 2 a.m., replaying the same footage from every angle, unable to look away.
Fawn — the one nobody talks about — looks like everyone suddenly agreeing with the official story just to avoid conflict, accepting an explanation without ever questioning it.
Recognizing which pattern you default to is the first step to interrupting it.
The Research: What Screen Time Does to Your Stress (Even From Far Away)
This part surprised me. After the Boston Marathon bombing, researchers at UC Irvine surveyed nearly 5,000 adults and found that people who watched six or more hours of coverage a day were nine times more likely to report high acute stress than people who watched under an hour a day.
Here's the kicker: their stress levels were higher than the stress levels of people who were physically present at the bombing. Watching from a screen, repeatedly, did more damage than being there.
The same research team tracked over 1,300 people for three years after 9/11 and found that those watching four-plus hours of coverage a day were showing up with doctor-diagnosed physical illnesses two and three years later. In the words of lead researcher Roxane Cohen Silver: "There is no psychological benefit to repeated exposure to graphic images of horror." Watching it again isn't staying informed — it's reinjuring yourself on a loop.
6 Ways to Cope With Traumatic News Without Letting It Run Your Life
You can't avoid a major news event entirely — everyone around you is talking about it. But you can control your dose. Here's what actually works.
1. Control the Dose
Never watching isn't realistic. Instead, set a limit: one check-in a day, one source, a timer if you need one. Fifteen minutes, then you're done. Kill autoplay. And be deliberate about your algorithm — the more you click on traumatic content, the more of it you'll be fed. Click on something else on purpose.
2. Name the Feeling
Give the emotion a label — "I'm scared," "I'm furious," "I'm numb." Putting a name on what you're feeling takes power away from the alarm bell going off in your head. You don't have to announce it to anyone. Just naming it to yourself is often enough to start turning the trauma switch off.
3. Move Your Body
Emotion is influenced by motion. If you're stuck in stress, sitting still doesn't release it — it reinforces the pattern. Go for a walk. Go for a jog. Stress hormones are fuel for movement, and movement finishes the loop your body started. It's no accident that Steve Jobs held his toughest negotiations as walking meetings, or that Reagan invited Gorbachev on a walk during high-stakes Cold War talks. Moving literally takes the pressure out of the room.
4. Get in a Room With Real Humans
Isolation is the accelerant. Research on post-traumatic growth is blunt about this: the people who recover best are the ones who talked it through with someone who didn't judge them. Call one person — not a post, not a thread, an actual voice. We have more ways to communicate than any generation in history, and we're also the loneliest society to ever walk the planet. Close that gap.
5. Do One Useful Thing for Someone Else
We consistently do more for others than we're willing to do for ourselves. If you're carrying stress, redirect it into contribution. Help someone with their groceries. Check in on a neighbor. It doesn't have to be big — it just has to be outward. Watching someone else's relief can release your own.
6. Zoom Out on Purpose
Ask yourself: will this still carry the same weight in 25 years? Zooming out doesn't minimize what happened — it puts today's spike of stress inside a longer timeline, which makes it easier to carry.
The Upside Nobody Talks About: Post-Traumatic Growth
"Just get over it" doesn't work. Trauma you ignore doesn't disappear — it moves into your body. Heart issues, adrenal issues, liver and gallbladder problems: these are the places we store what we refuse to process.
But there's a flip side that psychologists have studied for over 30 years, called post-traumatic growth. A large share of people who go through something genuinely difficult report real, lasting gains in five specific areas:
Personal strength — if you survived this, you can handle what's next.
Deeper relationships — fewer connections, perhaps, but far stronger ones.
A greater appreciation for life — knowing it can change in an instant reframes how you spend today.
New possibilities — opportunities that were always there but invisible until the old picture broke.
Spiritual growth — bigger questions about meaning, purpose, and why you're still here.
The silver lining isn't a personality trait some people are lucky enough to have. It's a skill — and it comes down to what you do after the hit, not the hit itself.
Real Stories of People Who Chose to Help
Every vase in City Blossoms, a flower shop blocks from Ground Zero, was shattered on 9/11. The owner never closed. She kept making arrangements because, in her words, "everyone knew someone who died." Her philosophy: you have to stay on your feet no matter what.
At Bubby's in Tribeca, chef Ron Silver watched the first tower fall, picked up his kid from school, then snuck past the barricades to make pancakes for first responders. He never considered closing — he never believed the city wasn't coming back.
Neither of them waited for permission or clarity. They looked at what they could still do, and they did it.
The Bottom Line
If a headline has ever knocked you flat — whether you run a business or not — the response is the same: control what you consume, name what you feel, move, connect, contribute, and zoom out. You don't get over trauma. You get through it. And on the other side of getting through it is a version of you that's stronger, more connected, and more awake to what actually matters.
This post is based on Episode 12 of Renegade Breakthroughs. New episodes stream live every Thursday — find the full show at RobertImbriale.com/listen or wherever you get your podcasts.
This is for you if you're an entrepreneur, coach, consultant, or creator who:
- Wears too many hats and never has enough hours in the day
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- Would rather spend your energy on the work only you can do - not on writing every email, caption, and offer from scratch
If that's you, this library was built for exactly where you are right now!
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Subscribe to the Renegade Breakthroughs Podcast Apple Podcasts | Spotify | Amazon Music | iHeartRadio | TuneIn | RSS
Subscribe to the Renegade Breakthroughs Podcast Apple Podcasts | Spotify | Amazon Music | Pandora | iHeartRadio | TuneIn | RSS