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Every week I get emails and calls from people who are scared. They've watched the big tech companies lay off programmers by the thousands, and they're asking me the same question again and again. "Rob, what am I going to do?" So I decided to answer it in a very specific way, not with a generic "you'll find something else." If AI took my job tomorrow, I already know what I'd do, and in this post I'm going to share the AI business ideas for beginners that I would start with, the four rules I'd use to choose one, and the 30-day plan I'd follow.
Now, I've worked for myself since 1995, so treat this as a thought experiment, but I'm not immune either! I've used Photoshop since around version 2.0 and InDesign back when it was still PageMaker. Today I can hand Grok a photo and a title, and in three minutes I get a video poster that would have taken me an hour in Photoshop. A lot of skills I spent years building are going by the wayside, and I feel it too.
I've Seen This Movie Before
In my adult life I've lived through three massive shifts. I first got my hands on a computer in 1980, my uncle's TRS-80, when I was 16 and had just learned to drive. In 1984 I got online for the first time on a Commodore 64, and that's when everything clicked for me. I made my first online sale in 1989 on a bulletin board system, four years before the World Wide Web, and I built my first website in 1993.
Every one of those shifts came with the same fear. Computers were going to ruin everything! The internet was going to wipe out brick and mortar stores! Well, you can still go to Best Buy and you can still go to Walmart. Yes, things changed, and for the people who moved early a whole new world of business opened up!
The AI revolution we're in right now is the same story all over again, with all the hype and all the fear! Things are going to be different, and I believe that if we do this right, things are going to be a lot better.
Fear or Challenge? You Get to Choose
Back in 1995, at the last company I ever worked for, a snowstorm shut down our office in Farmingdale, Long Island. We dug about 50 employees' cars out of the parking lot, and there were UPS packages that still had to go out overnight to Florida. So I said I'd take them. Everyone else was talking about how terrible the snow was, but I grew up driving in Montreal winters and I thought, this is freaking amazing!
That's the whole lesson. You can look at something as a disaster, or you can change the story in your mind and call it a challenge. Fear is on one side and challenge is on the other, and you can't feel both at the same time.
For me, AI is a game where I get to say, let me try this, let me ask it that, and see what comes back! There are no real AI gurus out there, because nobody can be a guru on something changing this fast. And that means you get to be the one who learns it by playing with it.
Why Your Experience Is Your Biggest Asset
Here's the one thing that never goes away, no matter how good the tools get, and that's your experience!
AI gives me graphics all the time where the colors don't work, the layout isn't balanced, or there isn't enough room around the text. I catch that because I've done this work for decades. Someone with no background just takes what AI hands them and runs with it, and sometimes it's really wrong. They won't even know.
So drop the fear a little bit, because AI may take your job, but it can't take your judgment. In fact, your judgment is exactly what clients will pay for!
My 4 Rules for Choosing an AI Business
I actually started with seven or eight rules and boiled them down to four. Remember, you're not starting a business IN AI. You're using AI as a tool, like a digital hammer, and most of the subscriptions run about $20 a month.
Rule 1: Cash Has to Come In Within 30 Days
Not six months and not years, because you've got to eat! Whatever you choose has to put money in your pocket quickly, so you can keep the lights on while you build.
Rule 2: Almost No Startup Costs
You already have a laptop, or at least a phone, plus an internet connection. Add a $20 AI subscription and you're in business, with no thousands of dollars up front!
Rule 3: Use the Knowledge You Already Have
Don't wander too far outside your lane. You know your industry better than anybody. You know why people call your company, what they're looking for, and what questions they need answered. That's an asset, and it doesn't get sunset just because a tool changed.
Rule 4: AI Should Make Your Work Cheaper to Deliver, Not Obsolete
A website that once cost $20,000 to build, I could now deliver for a lot less, and much faster, because AI does the heavy lifting. My experience still matters, and now I simply deliver it faster!
The Business I'd Start: AI Help for Local Businesses
Think about a restaurant owner working 12 and 18 hour days, seven days a week. Do you think they have any space in their brain to figure out how AI can help them? No. But would they hire somebody to do it for them? Sure they would!
The same goes for small manufacturers, retail stores, print shops and so many other local businesses. They know AI matters, but they don't know where to start. Here are some of the AI business ideas for beginners I'd look at first.
**An AI receptionist.** Zoom now offers an AI assistant for its phone system. You build a knowledge base behind it, and it answers calls 24/7. Instead of 50 calls waiting in the morning, the staff has one or two messages the AI couldn't handle. When I set up Zoom Phone at a farm I worked with, the staff was happier because they weren't answering the same question all day.
**Done-for-you social media content.** I used to spend an hour finding one photo for one post. Now I describe the concept and AI gives me an image in a couple of minutes. Sell a package of 30, 60 or 90 posts a month and get paid every month.
**A website improvement report.** After rebuilding a friend's website, I asked AI to review the homepage and list everything it would improve. It found about ten items, and after we made those changes, his traffic started going up every month. You don't need to be a web developer to sell a one or two page report like that.
**A follow-up system.** When a visitor leaves a website without buying, capture their email and follow up based on what they looked at. It's a little more complicated, so you get a little more money for it.
**Answers on demand.** A friend fed his medical test results into AI, asked all the questions his seven-minute doctor's appointment never allowed, and brought a one-page summary to his doctor. The doctor was blown away, and the lesson here is bigger than medicine. People will pay someone who already knows the right questions to ask.
Not Technical? Turn Your Old Job Into a Service
This is where your experience pays off. A laid-off marketer can offer done-for-you content for local businesses. A laid-off customer service rep can set up AI customer service and train the staff on it, because they've been in the trenches and know the mistakes companies make. You don't have to become an AI guru to make these AI business ideas for beginners work. You simply have to know more than the person who hasn't started yet!
Not sure what fits you? Ask AI! Tell it your experience and background, then ask what you could sell using AI. I've done this with a couple of clients, and the answers blew all of us away.
The 30-Day Plan
1. **Week 1:** Pick one industry. Learn two or three tools well enough to set them up for someone else.
2. **Week 2:** Do it for one business you know, cheap or even free, in exchange for a testimonial.
3. **Week 3:** Contact 20 local businesses and offer your service, with that testimonial up front.
4. **Week 4:** Close your first two or three clients. Then raise your price for the next batch.
It starts slow, and that's okay. Years ago I taught people who were stuck with 5,000 postcards in the garage to mail just 100 a week, one roll of stamps at a time. The sales came in, so they mailed 200, then 400, and before long they were buying more postcards! Your business grows the same way, one client, then two, then three.
Start Before You Have To
In 1995 I built my business around a full-time job. I got up an hour early to work on it, ate a bagel in the car at lunch while I ran errands, and spent two or three hours on it after dinner. Start building now, so if your job does go away, you already have something working for you!
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*Want help picking the version of this business that fits your experience? Most people don't have a tactics problem. They have a strategy problem they're too close to see, and from the outside it jumps out in minutes. Book a Power Session with me at renegade.club/powersession and let's map it out together!
This is for you if you're an entrepreneur, coach, consultant, or creator who:
- Wears too many hats and never has enough hours in the day
- Knows AI *should* be saving you time but hasn't cracked how
- Would rather spend your energy on the work only you can do - not on writing every email, caption, and offer from scratch
If that's you, this library was built for exactly where you are right now!
Free instant access. No credit card, no catch.
Subscribe to the Renegade Breakthroughs Podcast Apple Podcasts | Spotify | Amazon Music | iHeartRadio | TuneIn | RSS
Subscribe to the Renegade Breakthroughs Podcast Apple Podcasts | Spotify | Amazon Music | Pandora | iHeartRadio | TuneIn | RSS